Rhetorical Devices In Beautiful Boy - 912 Words

Addicted Boy If cocaine were legal, what would the little packages be called? Sweet N High! Unfortunately, this is an example of what is commonly known as a â€Å"crack joke.† Drugs are increasingly being misused and abused. Yet, today’s youth in its ignorance takes drugs as a light matter. It is a different story altogether from someone who has actually used drugs. In Beautiful Boy, journalist David Sheff recounts his own and his son, Nic’s journey of drug abuse. Sheff’s memoir is a haunting experience filled with tears, brawls, and ample amounts of crystal meth. In Beautiful Boy, Sheff, while applying a casual and conversational style, effectively uses rhetoric to share his experience with an addicted teen. Beautiful Boy had an†¦show more content†¦The reason being was that Sheff’s voice constantly changed. When he discussed statistics, he became impersonal as if he was a reporter. When he reminisced on Nic’s childhood, the tone would drastically shift to chatty. His anecdotes about his background, his thoughts, and his feelings all made him sound reflective. For example, he said, â€Å"I have held back my tears. But now I knew it was time to let them go† (290). With all these different voices, he was able to appeal to many people. Beautiful Boy was a powerful story that used different aspects of rhetoric to help establish connections with the audience. Sheff used pathos effectively to the point that his audience cannot help, but constantly relate to his situation. Like many parents, Sheff blamed himself for Nic’s mistakes. He cannot help but question his upbringing and decisions. He says, â€Å"Did I spoil me? Was I too lenient? If only his mother and I stayed together† (145). He also says, â€Å"If only I had never used drugs† (145). Not only does Sheff battle against his son, he also fought against remorse. It is in parenthood where he sees repercussions for his previous actions. If he had not experimented with drugs, he could at least be a decent example for Nic. Beautiful Boy also used ethos as a way for the audience to get an insight on who Sheff actually is. He is first, above all, a father. Sheff loves and cares for Nic. He said he was â€Å"enraptured by his child when he was born. I willingly forsake sleep†Show MoreRelatedRhetorical Analysis : Malala Yousafzai1211 Words   |  5 PagesAdewunmi Adebanjo ENGL 1213 Professor Carney 10 February, 2014. Rhetorical analysis of Malala Yousafzai speech â€Å"Age is an issue of mind over matter. If you don’t mind, it doesn’t matter† Twain Mark. Malala Yousafzai, a teenager and the youngest Nobel Prize winner is a testimony to what Mark Twain (the author of several American novels) said in his quote. Yousafzai started the fight for her right to education and fundamental rights after her school was attacked in 2008. The Pakistani educationRead MoreSummary Of A View From The Bridge By Cherokee Paul Mcdonald865 Words   |  4 Pagesthe Bridge† Cherokee Paul Mcdonald creates a character that changes its attitude throughout the story by using several stylistic devices. In the beginning, he was impatient, rude and obnoxious but near the end, he became more friendly and helpful towards the boy after noticing his disability. The story starts out with the jogger walking along one day and finds a young boy along the side of the road that asks him for his help. Since the jogger is living in his own world, just li ke we all are, his assistanceRead MoreLiterary Analysis Of The Outsiders1429 Words   |  6 Pagesrelatable qualities as this novel, explaining why it continues to be well-read in both classrooms and homes across the world. Significantly, Hinton’s realistic novel fills a void for readers of the young adult genre through its impactful use of the rhetorical devices point of view, symbolism, and authentic vernacular of the time period.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A piece of young adult literature such as The Outsiders needs to have a perspective that readers can sympathize with in order to be successful. For adolescents, theRead MoreEssay on Butterfly Revolution3171 Words   |  13 Pagesthemes corruptive nature of power and mankinds potential for evil. In the Butterfly Revolution, boys that age from ten to seven teen attend a summer camp named High Pines. The camp was delightful for the younger boys, but the older boys were not so entertained. The big boys were bored by games that they thought of as games for children (capture the flag, swimming, marshmallow roasts, baseball, etc.) The boys were separated into their cabins by their age. In these cabins, cabin leaders were chosen byRead MoreThe Movie The Outsiders By S. E. Hinton1571 Words   |  7 Pagesrelatable qualities as this novel, explaining why it continues to be well-read in both classrooms and homes across the world. Significantly, Hinton’s a ward-winning realistic novel fills the void in the young adult genre through its impactful rhetorical devices, such as point of view, symbolism, and authentic vernacular of the time period. A piece of young adult literature, such as The Outsiders, needs to have a perspective that readers can sympathize with in order to be successful. For adolescentsRead MoreHow to Tell a True Story by Tim OBriean Essay869 Words   |  4 Pagesand heroism but it contains the reality of misplaced anger and the inability of the soldiers to cope with their feelings and such horrible experiences they have encountered during the war. In â€Å"How to Tell a True War Story,† Tim O’Brien applies rhetorical devices to his war stories, blurring the distinction between fact and fiction in order to effectively tell a â€Å"true war story† while portraying the treachery of war. Throughout the chapter, the distinction between truth and fiction constantly becomesRead MoreOscar Wildes The Selfish Giant: A Felicitous Ending?748 Words   |  3 Pagesfact. However, a close analysis of the rhetorical devices invoked by the author in this piece demonstrate that due to the plethora of Christian symbolism within it, the death of the hero, the Giant, actually conforms to conventional childrens literature endings as one which is decidedly happy. The abundance of Christian symbolism and imagery (Shanks 2009) is apparent from the beginning of The Selfish Giant. The story is largely set in a garden, beautiful and replete with natures bountiful giftsRead MoreList of Examples of Stylistic Devices1506 Words   |  7 PagesLexical stylistic devices Metaphor. Sustained metaphor O Rose, thou art sick! The invisible worm That flies in the night, In the howling storm, Has found out thy bed Of crimson joy, And his dark secret love Does thy life destroy. [William Blake â€Å"The sick rose† http://www.poetry-archive.com/b/the_sick_rose.html] novel metaphor: Time is jealous of you and wars against your lilies and your roses [Wilde O. The Picture of Dorian Gray. Penguin books. 1994. P.30] Conventional metaphor If all the worldsRead MoreThe Movie Theater, Carmike Cinemas, And True Love Essay1329 Words   |  6 PagesAwkward first dates are the worst. Sometimes though, the outcome can bloom into something more beautiful. The movie theater, Carmike Cinemas, in their Coke Commercial, â€Å"Here’s To The Movies, and True Love,† represents that true love can transpire in the most awkward of ways. Carmike Cinemas’ purpose is to convey the idea that true love can happen anywhere, but also portrays a sense of persuasion to encourage these first dates to take place at the movie theater with the purchase of a Coca-Cola. TheyRead MoreAnalysis Of George Orwell s The Great Gatsby 4085 Words   |  17 Pagesand his unconcern for the people around him. Marley is covered in â€Å"ash-boxes, keys, padlocks, ledgers, deeds, and heavy purses wrought in steel.† 8. Rhetorical devices (5) A. Quote: â€Å"He became as good a friend, as good a master, and as good a man, as the good old city knew, or any other good old city, town, or borough, in the good old world.† Device: Anaphora Purpose: The repetition of beginning words serves to emphasize the transforming qualities of Scrooge and make those qualities memorable to

Statistical Research in Psychology - 999 Words

Statistical Research in Psychology Tiffany Fisher GEN 315 Abstract Many students, including myself, are unaware how important statistics can be to the research process in Psychology. In this report, I will discuss the method used to perform researches as well as the forms of data used through statistic in Psychology. This will include the advantages and disadvantages of each form used. Introduction Many studying Psychology might be shocked that statistics is a requirement. It is vital to understand statistics and how it relates when performing research. Many methods have been developed when researching a subject, most commonly known and used is the scientific method. The scientific method is a four-step process to ensure accuracy†¦show more content†¦In some cases, primary data is the only form of data available. On the other hand, primary data requires additional time so time management is vital. Also, a large amount of resources are required, a high amount of labor is also required, and often collecting primary data can be cumbersome requiring some amount of skills. Primary data is a good source due to its reliability, focus, and significant amount of control of information. (Hossain, 2012) Secondary Data Secondary data is collected from various sources and not collected directly from the researcher. Some examples of secondary data are books, magazines, websites, journals, and government publications. It is important to consider that since this data is collected from other sources that the focus may be swayed and may fail to meet all objectives in the current study. Secondary data is helpful due to the fewer resources required as well as being more time efficient. Having many resources also provide reliability and assist in comparing and understanding the data. It is more difficult to ensure the accuracy of the data collected as well as difficult to find information related to the current study. Additional carefulness is required to ensure the characteristics match the current study. (Hossain, 2012) Conclusion Each research should have a basis on how the process is performed to ensure that the conclusion and information learned is accurate and appropriate.Show MoreRelatedStatistics and Psychology1051 Words   |  5 PagesStatistics and Psychology Paper There are numerous applications of statistical reasoning and research methods in the field of psychology. From simple aspects of reading and interpreting psychology articles, to completing personal research, statistics is a necessary concept to understand. The scientific method is essential to research, and many of the concepts cross the lines into statistics. It is also imperative for us to compare and contrast the characteristics of primary and secondary dataRead MoreIs Psychology In A Crisis Essay970 Words   |  4 PagesIs Psychology in a Crisis? A current debate in psychology addresses the reliability of published studies. Since guidelines for publications rely heavily on significant finding, psychologists are discovering that many researchers alter their data to meet these strict protocols (Cummings, 2014). With a strong sense of doubt in the field, it appears we have arrived at a time where trust in research results is limited. However, to address this issue studies are designed to be reproducible. SuccessfulRead MoreEmpirical Research And Data Are At The Heart Of Psychological Science1646 Words   |  7 PagesEmpirical research and data are at the heart of psychological science; although other qualitative methods are sometimes used, it is quantitative research methods that underpin psychology as a legitimate and reliable science. As an empirical science, psychology has a well-entrenched tradition of Null Hypothesis Significance Testing (NHST) (Fritz, Scherndl, Kà ¼hberger, 2012). Despite its limitations, and extensive criticism, NHST remains the most commonly used method of statistical testing in psychologyRead MoreDescriptive and Inferential Statistics955 Words   |  4 PagesDescriptive and Inferential Statistics Statistical methods in psychology have two main branches, which are descriptive and inferential. They each play a major part in the data that is collected for research and other studies. This paper will show the functions of statistics, how descriptive and inferential statistics are defined and the relationship between the two. Statistics is a necessary tool in psychology. It provides data for research studies as well as providing background information andRead MoreMy Inspiration for Getting My Ph.D. in Quantitative Psychology619 Words   |  3 Pagesand quantitative psychology. I initially became interested in developmental psychology by learning about the impact that childhood events can have on adult life. My passion for quantitative psychology came after I enrolled in my Psychological Methods class. This inspired me to expand my knowledge of statistics and go outside the psychology department to enroll in Linear Regression, Analysis of Variance and other advanced statistics courses. I gained the ability to run statistical analyses in multipleRead MoreStudying Research At Utsa s Psychology871 Words   |  4 PagesStudying Research at UTSA’s Psychology M.S. Program will provide me with the necessary skills and experience to pursue my future career as a Sport psychologist. There are a small number of universities offering specialties in sports psychology, but given the clinical, heath and research feature constituting this interdisciplinary, I want to carry out my research experience at a school with a strong statistical and methodological background. I adore the program for including active researchers withRead MorePsy 435975 Words   |  4 PagesIndustrial/Organizational Psychology Worksheet The purpose of this assignment is to examine the fundamental concepts of the field of industrial/organizational psychology. Using the textbook, the University Library, the Internet, and/or other resources, answer the following questions. Your responses to each question will vary but overall should be 700- to 1,050-words in length. 1. Describe the evolution of the field of industrial/organizational psychology. According to Spector (2012) â€Å"I/O psychology is anRead MorePsychology1731 Words   |  7 Pagesï » ¿The Different schools of psychology Structuralism- the first school of thought headed by Wilhelm Wundt, a German, and later by E.B. Titchener started in 1879 when experimental psychology was gaining more incentive. The structuralists, as they called themselves, thought of psychology as the study of conscious experience. They started components experience. They started that all complex substances could be analyzed through their component elements. They held that elementary mental states such asRead MoreStatistics : A Important Application For Psychology778 Words   |  4 PagesStatistics is a very important application used in psychology. Statistics allows for researchers to make inferences, causal conclusions, and find relationships between variables. Many measures and tests account for the wide range of statistical tools a researcher can use to present data they have collected. Some of the ones more widely used in psychology are the analysis of variance (ANOVA) and t-tests. Other key statistical points used in ex plaining relationships between variables, used to interpretRead MoreDescriptive and Inferential Statistics1122 Words   |  5 PagesDescriptive and Inferential Statistics Descriptive and inferential statistics are incredibly similar forms of research testing within psychology. 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Management Refers To Tools And Techniques †Myassignmenthelp.Com

Question: Discuss About The Management Refers To Tools And Techniques? Answer: Introduction Domino's Pizza Australia is world's one of the largest pizza chain present in Australia known for networking in terms of both sales and store numbers. Domino's Pizza is the largest company having a maximum number of franchisees worldwide. Domino's company holds more than 2000 stores in Australia. The company works with a vision and mission to produce the best sale of the members and manage to keep the customers interested in the product (Rao, Sarkar, Bohra, 2016). After analyzing the managerial activities it was analyzed that the personnel of the company is facing problems which are decreasing their efficiency. Being a manager, I implemented below mentioned two techniques to resolve the complication faced by the company: Survey Plan-do-act-check The report analyses the issues faced by the clients and employees of the company during conduction the business activities. Further, it also provides quality techniques implemented in the management to solves the problem and bring greater profits for the company (refer appendices 3.1). Challenges faced by Organization The company was facing hindrance in distribution cycle of the products. The customers used to complain regarding the delivery services provided by the company. Thus, concerning the issue, I initiated survey quality management program to resolve the problem (Rupert, 2010). Another problem faced by Domino's company was related to inventory control management. There were inefficient techniques used in recording the inventory, due to which perishable products lost their value, resulting to increase in waste and cost of inventory. To untangle the problem the company initiated plan-do-check-act process of quality management. With the initiation of this technique, Domino's company was relieved from the problem of inventory control (Lyberg, 2009). Selection of techniques Survey refers to the technique used by companies to reach to employees and customers of the company look at the problems in the products or structure of the company with their perspective. I selected the survey quality management technique because; they wanted to resolve the deviations in the organization structure of the company. Also, the company made sure that the survey helps the employees to communicate their concerns to the authority so that they shall take corrective action plans to resolve the same (refer appendices 2.1). Plan do check act commonly known as control cycle, helps the organization to initiate a definite process of management change in the organization so that the deviations are subsequently reduced. The reason for selecting this method by Domino's company is that, as it is known that company is renowned worldwide thus a sole mistake can lead to deterioration of the current position of the company. Concerning to that, I initiated the management to implement this plan so that set of standards is formed and implemented in the organization (refer appendices 1.1). Also, this process helps the company in evaluating the outcomes of the process (Krajewski, Ritzman, Malhotra, 2013). Tools of quality management (Source: Lyberg, 2009) The aforementioned chart explains the methodology of the survey process. This process is implemented in an organization so that the company gets to know about the demand and preferences of the target. The purpose of implementing quality management in an organization, it is mandatory for a company to get to know about the changes which the stakeholders want in the management. The process of survey helps in reducing deviation along with an increase in innovation in the organization (refer appendices 2.2). The process works in such a way that formerly objectives are defined on the basis of which survey questions and targets are created. In continuation to the process, questionnaire is prepared and reverted to the respondents. On the basis of results of the survey, a plan is made and implemented in the organization (Visveshwar, et. al., 2017). (Source: Rupert, 2010) The process works in four steps, which are described below: Plan: in this phase, after evaluating the data plans are prepared in the management concerning the deviances present in the organization structure. This phase also provides and yardstick to the organization on the basis of which the Domino's has to initiate program. Do: Under this phase, the Domino's implements the plan prepared for the management to create efficiencies in the organization. This is the execution phase of the Domino's (Oakland, 2014). Check: under phase the company evaluates the current position of the Domino's with the plans defined in the beginning of the program. This is a backward looking approach of the company under which deviations are analyzed and completeness of the target is checked (refer appendices 1.2). Act: under this phase of the process, the company Domino's implement act according to the planned. Improvements are made and deviations are corrected to equalize the planned and actual performance. This phase is similar to the do phase, but in do phase the company works according to the plan (Bruno, 2014). Implementation of techniques within the organization The Domino's company implemented the two tools of quality management to initiate efficiency in the performance of the management. Further, the tools were used by the management in the following ways: Survey: to gather information regarding inefficiency in performance, the Domino's company implemented survey of employees of the organization. The results of the survey gave a view regarding the problem in the distribution of products and services (Rao, Sarkar, Bohra, 2016). Also, the customers of Domino's company were also dissatisfied with the services provided by the company. The employees were facing problem in locating places where the product is to be delivered. Customers intentionally provide an incomplete or wrong address to the employees which make delay in delivery leading to a loss to the organization. To resolve that issue the company implemented survey within the organization and queried the employees to provide suggestions for the same. Thus the company initiated a digital process to receive home delivery orders which also initiated authenticity of the address and customers. Plan-do-act-check: the Domino's company initiated this process to reduce the deviation inventory management process. Firstly the company Domino's analyzed the issue which was causing loss to an organization; afterward a controlling plan was created to reduce the waste of inventory (He, Zha, Li, 2013). After implementation of the plan, the outcomes were checked with the plan in numerical terms which showed a positive view that Domino's Australia had reduced the waste and optimized the usage of raw material. Conclusion Thus in the limelight of above events, it shall be noted that with the aid of survey and plan-do-act-check technique the Domino's detached the deviations from the organization. Further the company Domino's increased the efficiency by inventory control and providing greater satisfaction to customers. References Bruno, I. (2014). Benchmarking. In Encyclopedia of Quality of Life and Well-Being Research (pp. 363-368). Springer Netherlands. He, W., Zha, S., Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), 464-472. Krajewski, L. J., Ritzman, L. P., Malhotra, M. K. (2013). Operations management: processes and supply chains (Vol. 1). New York, NY: Pearson. Lyberg. L., (2009). Quality Assurance and Quality Control in Surveys. Viewed on August 30, 2017. From https://psr.iq.harvard.edu/files/psr/files/Lars__Lyberg_Quality_Assurance_and_Control.pdf Oakland, J. S. (2014). Total quality management and operational excellence: text with cases. Routledge. Rao, S., Sarkar, P., Bohra, S. (2016). A Comparative Study on the Perceptions of Service Quality of Domino's and Pizza Hut in Manipal. Rupert, J. K., (2010). Plan Do Check Act (PDCA) How it Applies To Business Continuity. Viewed on August 30, 2017 from https://perspectives.avalution.com/2010/plan-do-check-act-pdca-%E2%80%93-how-it-applies-to-business-continuity-2/ Visveshwar, N., Vishal, V., Venkatesh, V., Samsingh, R. V., Karthik, P. (2017). Application of Quality Tools in a Plastic Based Production Industry to achieve the Continuous Improvement Cycle. Calitatea, 18(157), 61.

UFOs in Roswell free essay sample

Reports on the alleged UFO citing in Roswell, New Mexico. This paper reviews the facts of this extra-terrestrial citing in this New Mexican city with an emphasis on a review of the crash. Also, the UFO Museum of Research, along with many other sources, says a farmer named Mac Brazel was the first person to see evidence of the controversial UFO crash. He was riding out on his horse to round up some stray sheep when he noticed some metal debris scattered over a large area. As Brazel looked closer, he noticed a trench hundreds of feet long had been dug into the land. The first thing he did was drag a large piece of metal from the trench to a shed near his house. Brazel wanted to show the metal piece to his neighbors. The neighbors had no idea what it was, so they immediately notified the police. The police went straight to the Central Intelligence Agency, where Major Jesse Marcel and his troops cleaned the debris from the site of the wreck. We will write a custom essay sample on UFOs in Roswell or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The cleanup alone took about three days (Roswell, n.p.).

Free Essays on Pauls Case

of his teachers could not harm Paul; he was simple outside their reach. This sort of belief held by Paul Reimer-2 leave's him to judge himself. No amount of discipline could ever change his set ways unless Paul did so of his own free will. Paul’s... Free Essays on Pauls Case Free Essays on Pauls Case In Willa Cather’s short story Paul’s Case we learn of a young man who is fighting what he fears most: to be as common and plain as his world around him. How others perceive Paul only encourages him to fulfill his dream of escaping his monotonous lifestyle. Paul feels he is drowning in his everyday environment and his only breath of air is his savior: the theater. Paul has very little interest in his class studies. This leaves him open to distraction and eventually criticism. Although Paul’s appearance is that of a perfect gentleman, his teachers find his behavior inappropriate and unacceptable. The narrator draws particular attention to Paul’s eyes describing them as â€Å"remarkable for a certain hysterical brilliancy†(Cather 245); this is followed by the response of his teachers who find it â€Å"peculiarly offensive in a boy†(Cather 245). Paul’s meeting with the schools principal continues as each of his teachers get an opportunity to voice their disgust with Paul. The whole time Paul stands there never losing his smile. This is dubbed â€Å"irritating to the last degree† (Cather 246). For Paul this is his sign of strength. He refuses to allow his teachers, of such simple minds, to tear at his soul. They have no understanding of Paul’s behavior and do not wish to learn. After the meeting his teachers felt remorse for their onslaught against this mere boy. One remarked on the similarity to a â€Å"miserable street cat set at bay by a ring of tormentors† (Cather 247). However none of this affected Paul. He was untouched and unscaved by his teacher’s cruel remarks. That was just his way. Paul was in another world, above all these petty judgments. The words of his teachers could not harm Paul; he was simple outside their reach. This sort of belief held by Paul Reimer-2 leave's him to judge himself. No amount of discipline could ever change his set ways unless Paul did so of his own free will. Paul’s... Free Essays on Pauls Case In the short story â€Å"Paul’s Case† we are first introduced to Paul in the school principal’s office, and we see him, not through the eyes of his peers, but through the eyes of his teachers. Paul is, in his teacher’s opinion, a little odd. On what is supposed to be sort of a begging mission a week after his suspension, his appearance is a little ostentatious, with â€Å"something of the dandy about him†; he wore a carnation in his lapel and an oval stud in his tie, and had â€Å"hysterical brilliant† blue eyes, which infuriated his teachers. Paul presented himself in this manner due to his fear of being watched. Because of this fear, Paul was forever on edge and wearing a frozen smile with â€Å"†¦something sort of haunted about it†¦Ã¢â‚¬  that antagonized his teachers almost as much as his attitude. Paul tried to set himself above others, condescending to all whom he met, he possessed â€Å"†¦the itch to let his instructo rs know how heartily he despised them, and how thoroughly he was appreciated elsewhere†¦Ã¢â‚¬  He wanted people to perceive him as someone different, someone of importance. Paul would not allow his fellow classmates to think that he â€Å"took these people seriously,† so he repeatedly tells them â€Å"the most incredible stories,† like how he is â€Å"going to Naples, to California, to Egypt.† But Paul seems to be burdened by a greater unnamed but ever-present fear, the fear of falling into a middle-class life of obscurity and anonymity. In no way does Paul find contentment in the realm of his existence. Upon returning from work, Paul describes his â€Å"hopeless feeling of sinking back forever into the ugliness and commonness,† and not wanting to return into the â€Å"monotony in which they lived.† When Paul leaves the house on Sunday evening, after spending the day at home with his family, he speaks of â€Å"shaking off the lethargy of two deadening days, and to live again.† While standing infront of the music hall, â€Å"Paul w...

DAVIDSON Surname Meaning and Family History

DAVIDSON Surname Meaning and Family History The Davidson surname most commonly originated as a patronymic name meaning son of David. The given name David comes from Hebrew DAVID, meaning beloved. Davidson may also be an Americanized spelling of the Norwegian or Danish surname Davidsen, or the Swedish Davidsson, both patronymic surnames from the given name David. It may also be an Anglicized version of the Ashkenazi Jewish surname Davidovitch, meaning son of David. Surname Origin: Scottish,  English Alternate Surname Spellings: DAVIDSEN, DAVISSON, DAVISON, DAVESON, DAVIDSSON   Famous People with the DAVIDSON  Surname Arthur Davidson  - one of four founders of the Harley-Davidson Motor Company.Donald Davidson -  American poetSamuel Cleland Davidson  - Irish inventor and engineerJohn Wynn Davidson - Brigadier general in the U.S. Army during the American Civil WarGeorge Davidson - English-born American geodesist,  astronomer, geographer, surveyor and engineer Where is the DAVIDSON  Surname Most Common? The Davidson surname is most commonly found today in Scotland, where it ranks as the most common surname in the nation according to surname distribution from  Forebears. It is also relatively common in Canada (ranks 135th in the country), Australia (147th), England (202nd) and the United States (259th). WorldNames PublicProfiler indicates a slightly different  distribution, with the greatest percentage of individuals named Davidson, found in Australia, followed by New Zealand and then the United Kingdom. The statistics lump the countries of the UK together, however, but at the country level, Davidson is found to be extremely common throughout Scotland, especially in the southern and northern parts of the country. Genealogy Resources for the Surname DAVIDSON Meanings of Common Scottish SurnamesUncover the meaning of your Scottish last name with this free guide to the meanings and origins of common Scottish surnames. Davidson  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Davidson  family crest or coat of arms for the Davidson surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted. The Davidson/Davison/Davisson  Surname  DNA ProjectIndividuals with the Davidson  surname  are invited to participate in this group DNA project in an attempt to learn more about Davidson family origins. The website includes information on the project, the research done to date, and instructions on how to participate. DAVIDSON  Family Genealogy ForumThis free message board is focused on descendants of Davidson  ancestors around the world. FamilySearch - DAVIDSON  GenealogyExplore over 3  million results from digitized  historical records and lineage-linked family trees related to the Davidson  surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. DAVIDSON  Surname Mailing ListFree mailing list for researchers of the Davidson  surname and its variations includes subscription details and searchable archives of past messages. DistantCousin.com - DAVIDSON  Genealogy Family HistoryExplore free databases and genealogy links for the last name Davidson. GeneaNet - Davidson  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Davidson  surname, with a concentration on records and families from France and other European countries. The Davidson  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Davidson  surname from the website of Genealogy Today. - References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

AS Showing Assignment Example | Topics and Well Written Essays - 750 words

AS Showing - Assignment Example The PEOPLE accessing the storage space of the closet may be youngsters or elders as this is the picture of a household cupboard. The things in the cupboard need to be organized such that both youngsters and elders can not only access them but can even stack the stuff back at proper locations. This would not only include the people living in the house but may also include the housekeeping maids etc. By evaluating the above PACT module for the cupboard it is realized that a more efficient and properly shelved storage space would preferably replace the current cupboard design. This may include the making of small compartments both above and below the hanging area of the dresses. As demonstrated in the lab report, the task is about a remote controlled ‘car control’ operation. In order to assess the usability of the car control the proper method for usability assessment is adopted. This involves the conduction of a number of steps the very first of which is the pre-design phase. This phase involves the collection of user’s opinions about competitive applications that serve almost the same purpose. It is for this purpose that questionnaires are filled and opinions are taken from the potential users of the proposed device. The PACT analysis is conducted and the observation of the Participants is recorded. The Wizard of OZ techniques are used to initiate rapid parallel prototyping. This helps in attaining the responses given by the customer. This often is the phase in which system functionality is developed. The emergence of the pre-release phase or beta stage as it is often referred to. The application is made available to certain users for testing before it is formally launched. The responses that this launch receives are used to make some necessary adjustments into the design. The concept of Heuristic analysis is used to assess how the different buttons on the control specifically serve their particular

Operations Management (please refer to uploaded file) Essay

Operations Management (please refer to uploaded file) - Essay Example On the other hand, a service supply chain deals with the intangibles due to which little physical inputs are required. Even the number of suppliers in a service-based supply chains are limited to an extent. Raw materials required by the internet service providers are limited to only offices and servers. The costs incurred by the service supply chain are less as compared to the product supply chain (Veronneau and Roy, 2009). Logistics is essential in product-base supply chain as the manufacturing industry highly depends on the transportation of physical goods from one destination to another. If the raw materials are not transferred from one place to another, the supply chain will be broken which halts the operations of the company and the company is forced to use different modes of transportation; land, sea or air. Furthermore, the cost of logistics is quite high depending on the size and weight of the raw material that is being moved (Min and Zhou, 2002). On the other hand, for a service industry logistics is irrelevant as the industry directly deals with the intangibles. The cost incurred by the product-based industry for logistics are utilised by the service-based industry for upgrading servers and for maintenance (Veronneau and Roy, 2009). This upgrade and maintenance allows enhancement in the speed and communication between the clients and the internet service providers. In a traditional product-based supply chain, finished goods are those products that have been completely transformed from raw material to products that are ready to be sold (Simatupang and Sidharan, 2002). For Coca Cola Company, a finished good represents a chilled bottle of coke ready to be served to the customers to meet their demand. In a service industry, a finished good represents quality service to the clients. This means that the customer should be satisfied with the internet

The Importance of Reading Essay Example for Free

The Importance of Reading Essay People are living in a world where new technological advances have replaced the desire to read. Reading, in my opinion, has become less important to many adults and children. Some children and teenagers prefer to watch a movie or playing video games instead of reading a book. Some adults prefer to watch television than to read a good novel. Reading, in some people’s agenda, is not as important as it used to be like in the early 1900’s. To some people watching a movie or basketball game on television is more important than reading a book. It is a well-known fact that when there were no televisions or computers, reading was a primary leisure activity. People would spend hours reading books and travel to lands far away-in their minds. The only tragedy is that, with time, people have lost their skill and passion to read. There are many other exciting and thrilling options available, aside from books. And that is a shame because reading offers a productive approach to improving vocabulary and word power. It is advisable to indulge in at least half an hour of reading a day to keep abreast of the various styles of writing and new vocabulary. It is observed that children and teenagers who love reading have comparatively higher IQs. They are more creative and do better in school and college. It is recommended that parents to inculcate the importance of reading to their children in the early years. Reading is said to significantly help in developing vocabulary, and reading aloud helps to build a strong emotional bond between parents and children. The children who start reading from an early age are observed to have good language skills, and they grasp the variances in phonics much better. Reading helps in mental development and is known to stimulate the muscles of the eyes. Reading is an activity that involves greater levels of concentration and adds to the conversational skills of the reader. It is an indulgence that enhances the knowledge acquired, consistently. The habit of reading also helps readers to decipher new words and phrases that they come across in everyday conversations. The habit can become a healthy addiction and adds to the information available on various topics. I personally love to read, I could say it’s my hobby but its more than that I could stay up all night just to finish a book I’m reading, and once I open a book I cant close it. I really don’t care what the book is about or of what genre it is if it’s interesting I wont stop reading until I finish it. I think of reading as a way to escape from everything, travelling to another time or place even to another world. Once you get into the story you’ll never want to get out. Some people even imagine they are one of the characters from the story, I’m not one of them but I do imagine as if I’m there just watching everything, I imagine every single detail, the characters features, the setting, even the most minimum detail as a necklace one of the characters is using, you actually feel every emotion the characters feel and you can actually fall in love with them. Everyone deep inside is a reader; they just haven’t found the right book.

The Importance of Affirmative Action in America Essay example -- Argum

The Importance of Affirmative Action in America Affirmative action is a much debated topic based on the efforts of our government to overcome prejudicial treatment through inclusion. Affirmative action is a way of helping minorities in our country get jobs and avoid racial injustice. Many large companies have increased their employment of minorities after adopting these policies (Plous). Despite the efforts of affirmative action today, women still only earn 76 cents for every dollar earned by males. There are 1.3 million unemployed African-American civilians and 112 million employed white civilians. Statistics show that "if every unemployed Black worker in the United States were to displace a White worker, only 1% of Whites would be affected" (Plous). There is a group of people called the Coalition to Defend Affirmative Action and Integration and Fight for Equality By Any Means Necessary (BAMN) who are constantly fighting hard to defend their position. They feel that we are struggling to determine whether our nation will move forward toward integration and equality or backward toward injustice. This group of people is very determined to keeping affirmative action in our government system today and state the fact that we are all brothers and sisters, skin color and religion don't matter ("To stop...). Opposing views of this topic are quite common everywhere in the U.S. The University of Michigan has made the issues of race and affirmative action policies into very important and controversial discussions. One article, titled "Unite Against Affirmative Action", states: "Unfortunately, between the ill-considered rantings of State Representative David Jaye and the hysterical tirades of the aptly named Coalition to Defend ... ...ve a substantial number of minorities attending the school, all with grades within the same range as the rest of the student population. Now, not all minorities in that range are admitted, only some ("How Affirmative...). According to the Racial Privacy Initiative, "The state shall not classify by race, ethnicity, color or national origin in the operation of public education, public contracting or public employment." This statement basically says not to refuse someone based on their race ("Racial...). Then why is affirmative action even allowed? Why do we, as Americans, need affirmative action to be used? Because it makes sure that the minority population is not refused their right to an education or a job. Because there are racists out there, ones who might need this policy to tell them that what they have been taught to believe is indeed unfair and unlawful.

Opportunities for Women-Owned Businesses

IntroductionWomen business owners are crucially vital to the American economy.   Women are establishing businesses at twice the pace of all businesses and remaining in business longer. In fact, America's approximately 9.1 million women-owned businesses provide work for about 27.5 million individuals and put in around $3.6 trillion to the economy (Page, 2006).   Nevertheless, women persist to confront rare and distinctive barriers and challenges in the world of business.   This paper will establish that in spite of present global turndown, there are now tremendous opportunities for women owned businesses both domestically and in the international market place.The total number of women owned companies throughout the world provides considerable business-to-business (B2B) opportunities. Actually, US women owned companies spent around $48 billion on technology equipment alone (Page, 2006). This just proves that women can definitely respond in this 21st century by their numbers to th e â€Å"ole boy's network† of old. These women business owners are a primary force in the global economy with considerable spending powers.The major  obstacles to trading internationally  are frequently the time and costs concerned with getting it done.   The costs of marketing to a number of different countries at the same time can be unusual. It takes  some time  to go into new markets,  it takes considerable time to build new business relationships and it takes a lot of  time to create the right contracts.   A number of the conventional methods of entering new markets  have been participation at international conferences or trade fairs.   These  can  be time consuming, expensive, and,  unluckily,  not at all times productive.Some time ago,   globalization has been set aside for the elite corporate, with their  Ã‚   huge budgets and  Ã‚  Ã‚  massive  resources. For a lot of small businesses turning out to be a player on the world market w as  Ã‚  Ã‚  just  basically further than their expectations. For women business owners, there's often double whammies,  since  women are  frequently declined the essential capital for starting up in business and then often declined capital for growth and expansion.  Ã‚  Women business owners frequently lack access to information and easy access to a recognized trade network.In the year 2000, President Bill Clinton initiated Executive Order 13157 reiterating his administration's pledge to boosting opportunities for women-owned businesses (Office of the Press Secretary, May 29, 2000).   The E.O. required agencies and departments to formulate long-term comprehensive strategies to develop and increase opportunities for women-owned businesses. The Executive Order also obliged federal agencies to â€Å"meet or exceed† the five percent government-contracting objective that now subsist for women-owned businesses.At present, there are various supports being offered to cr eate opportunities for women-owned businesses and help these women entrepreneurs succeed in their businesses.   First, there is the growing popularity of certification among women-owned businesses; next, there is increasing federal procurement opportunities for women-owned businesses; and third, a web site was created to assist women business owners obtain federal contracts.Certification Growing in Popularity Among Women-Owned BusinessesNowadays, certification to qualify for government contracts is becoming more popular among women-owned businesses (Page, 2006). Specifically, a lot of women-owned businesses in Oklahoma are obtaining or securing certification to meet the criteria or qualify for government contracts.Moreover, certification likewise offers firms owned by women an advantage in securing contracts from big corporations, as mentioned by Debbie Hurst, president of the Women's Business Council-Southwest. According to Hurst, she informs women that certification can be a sig nificant part of their marketing tool case. Hurst added that with merely 5 percent of women business enterprises obtaining government and corporate contracts yearly, there is still a need to bridge the gap between the opportunities for business and the capability of women-owned businesses (Page, 2006).The group Women's Business Council-Southwest (WBCS), with headquarters in Arlington, Texas, stands for women-owned businesses located in Oklahoma, north Texas, New Mexico, and Arkansas. The association operates in coordination with the Women's Business Enterprise National Council to endorse and certify members.As asserted by Hurst, the number of Oklahoma companies securing certification has increased 60 percent ever since the year 2004, the year the Oklahoma Leadership Forum was created by the regional group (Page, 2006).As maintained by Tamara Walden, president of Walden Energy (a certified women-owned business) based in Tulsa and a council member The Oklahoma Leadership Forum was con ceived to assist women capitalists boost business and gain access to more contracts (Page, 2006).Walden added that certification is a vital marketing tool for increasing a women-owned business' visibility between procurement decision makers and corporate supplier. Several companies necessitate that a firm be licensed or certified before they will offer a contract as a women's business enterprise. The WBCS is striving to create consciousness of that fact to local businesses, as well as offering educational opportunities and fun networking that help support that.There is promise and potential for growing certifications in Oklahoma for the reason that the state has a projected 77,000 women-owned companies (Page, 2006). Moreover, there is an enormous market of women-owned businesses that are not availing of certification programs like that being offered by WBCS that can help them access diversity and government programs.Growing Federal Procurement Opportunities for Women-Owned Businesse s Although Federal procurement might not sound like a significant issue to the general public, or even a term that a lot of people is aware of, it is considered one of the most profitable, yet complicated and difficult, markets for small businesses to access, specifically those owned by under-represented minorities and women. According to the Office of the Press Secretary (May 29, 20000), in the year 1999, women-owned businesses composed 38 percent of all businesses but obtained merely 2.4 percent of the $189 billion in Federal prime contracts.Certain Federal agencies have taken the lead in operating with women owned businesses, and must be applauded. As indicated by the Federal Procurement Data System, the Consumer Product Safety Commission, the Nuclear Regulatory Commission, the Federal Mine Safety & Health Review Commission, the Department of Housing and Urban Development, and the Small Business Administration have all not just met the five percent objective, but have come in at approximately fifteen percent or better (Office of the Press Secretary, May 29, 2000).These Federal agencies recognize that coordinating and operating with women-owned businesses is not merely a philanthropic exercise. These businesses owned by women are dependable, strong, and do good work. Furthermore, these companies offer a solid service to their clients, and the Federal contracting officers are aware of it. Altogether, about 20 Federal agencies either fulfilled or exceeded the five percent objective.Thus, this just proves that it is certainly possible for government agencies to accomplish the five percent goal. Nevertheless, it is anticipated that agencies will work harder, adhering to the examples of the agencies mentioned above, to contract with women-owned businesses.  Ã‚   Over the years, government officials are supportive of numerous initiatives to boost resources and opportunities for women-owned businesses. For instance, several senators have passed legislation to re- authorize the National Women's Business Council for a period of three (3) years, and to raise the annual appropriation from $600,000 to a total of $1 million. Part of that amount will be utilized to help Federal agencies satisfy the five-percent procurement objective for businesses owned by women (Seck, May 23, 2000). The National Women's Business Council has offered magnificent leadership in this field, making bigger contracting opportunities a main concern since it was established in the year 1988, and merited praise from Republicans and Democrats for two general and extensive procurement studies it published in the years 1998 and 1999.Besides sustaining reauthorization of the National Women's Business Council, Senator Kerry initiated the Women's Business Centers Sustainability Act of 1999 (Seck, May 23, 2000). Proclaimed a public law, that Act is assisting Centers deal with the funding limitations that have been making it more and more hard for them to maintain the level of servi ces they offer after they graduate from the Women's Business Centers program and no longer be given federal matching finances.Hence, it is certain that President Clinton’s Executive Order creates a strong system within the Federal Government for raising the number of contracts that can be obtained by women-owned businesses.SBA Creates Web Site to Help Women Business Owners Obtain Federal ContractsIn the year 2000, the U.S. Small Business Administration (SBA) launched a new web site, which aimed to boost procurement and networking opportunities to women-owned businesses by means of putting all contracting assistance information at a single on-line site.The web site called WomenBiz.gov is a joint venture of SBA's Office of Federal Contract Assistance for Women Business Owners, National Women's Business Council, the Interagency Committee for Women's Business Enterprise, and the SBA's Office of Women's Business Ownership (Comtex News Network, 2000).WomenBiz.gov offers women-owned businesses direct access to the government networks and the federal acquisition tools to draw on the $200 billion federal marketplace. Furthermore, the web site functions as the official gateway to over 100 procurement and acquisition sites hosted by a variety of federal agencies.Furthermore, the web site likewise incorporates connections to Electronic Posting System, PRO-Net, the GSA Federal Supply Schedule Program, DefenseLINK, CBDNet, and SBA's Government Contracting page (Comtex News Network, 2000). When President Clinton asked the SBA to lead the efforts to make sure that women-owned businesses be given their fair share of federal contracts, SBA answered that call and reiterated its promise to the President Clinton’s initiative though endorsing the launch of its web site and establishing the office. These are two vital instruments for offering procurement opportunities to women-owned businesses.Generally, the web site contains information pages specially developed to he lp women entrepreneurs who want to take part in government procurement.Meanwhile, the women's contracting office is one of numerous initiatives the White House has instigated to encourage procurement opportunities for women-owned businesses.ConclusionAll of the initiatives discussed in this paper show that there are several complementary national policies to increase procurement opportunities for businesses owned by women.The phenomenal growth and success of women-owned businesses was primarily due to the development of a national network of women's business centers and organizations. As an outcome of lobbying by women business owners and the establishment of the SBA’s Office of Women's Business Ownership, various women's business centers have offered would-be entrepreneurs with adequate and necessary knowledge, information, training, skills, loans, and technical assistance.Nowadays, the Federal agencies have started to make progress from the time when Congress implemented th e five-percent procurement goal, but the contracting managers should keep in mind that this goal is just a minimum, not a maximum. Out of the over 9 million women-owned businesses in the United States, the Federal Government can find ones that are reliable and qualified, with good products and services to boost, to fulfil their contracts if they make it a main concern or top priority.ReferencesComtex News Network.   SBA Unveils New Web Site to Help Women Business Owners Get Federal Contracts.   U.S. Newswire, September 12, 2000.Office of the Press Secretary.   Executive Order 13157-Increasing Opportunities for Women-Owned Small Businesses.   Compilation of Presidential Documents, May 29, 2000.Page, David.   Certification growing in popularity among women-owned businesses.   Dolan Media Newswires.   March 18, 2006.Seck, Kathyrn. Kerry Floor Statement on Increasing Federal Procurement Opportunities for Women-Owned Businesses.   U.S. Senate Committee on Small Business a nd Entrepreneurship.   May 23, 2000.

Character Traits of Frair Lawerance Essay

In the play Romeo and Juliet, Friar Lawrence is one of the characters with an amazing personality. Friar Lawrence character is shown as trustworthy, friendly, and a helpful man. The first trait of Friar Lawrence’s personality is him being honest and trustworthy. When talking to Romeo Friar Lawrence says â€Å"But come, young waverer, come, go with me. In one respect I’ll thy assistant be† (A.2.3.96-97). By telling this to Romeo Friar Lawrence is telling him that he can be trusted to marry him to Juliet. Also Romeo and Juliet believe he will keep their marriage a secret, that why they trust him. Friar Lawrence could have told both the Montague’s and the Capulet’s that their children are getting married to each other. Instead Friar had kept his word, and not saying anything because he thought maybe the two households would become closer. â€Å"For this alliance may so happy prove to turn your household’s rancor to pure love†(A.2.3.98-99). Everyone trusts Friar with their secretes, by confessing to him†. This is another way Shakespeare shows that Friar is very trusted. Friar Lawrence is also a friendly man. He is friendly because he cares about Romeo and Juliet’s problems. He is a friend to Romeo because he talks to him daily. In one conversation with Romeo Friar says â€Å"I’ll give thee armor to keep off that word, adversity’s sweet milk. Philosophy, to comfort thee, though art banished† (A.3.3.57-59). This shows that Friar Lawrence is a friend because he tries to comfort Romeo. He also says he will protect him. By comforting and protecting Romeo Friar shows the quality of a good friend. Friar is also a helpful man when Romeo comes to Friar in a desperate need to marry; he helps him by marrying Romeo to Juliet. â€Å"Wisely and slow, they stumble that run fast†. Friar Lawrence attempts to tell Romeo to take his decision carefully. Also when Juliet had no one else was left to save Juliet form getting married to Paris. Friar Lawrence was the one who helped Juliet, when she comes to see him, by making a scheme to fake her death so she will not need to marry Paris.

The Bluest Eyes essays

The Bluest Eyes essays Pecola Breedlove is a twelve-year-old girl who is considered to be ugly and is traumatized by it. Throughout her life she searches for blue eyes because she thinks that she is able to obtain blue eyes she will be able to obtain beauty and therefore social acceptance. Pecola has no friends other then Claudia and Frieda and she is ridiculed by the other kids around town. She is abused by mostly everyone she comes in contact with and she is effected emotionally. Pecola never fights back because she does not have the inner strength for it so therefore she is always the victim. She lives in a society that says beauty is good and ugliness is bad, and without reassurance from her family right in the beginning her self-image of herself is extremely poor. Pecola is ostracized and rejected throughout her entire life and mostly due to her lack of beauty. She is rejected by her mother, the kids in her town, and eventually by society. Pecola Breedlove is rejected by her own flesh and blood, her mother. Pauline Breedlove has been rejected by society herself because at an early age she had stepped on a nail and so whenever she walked her foot flopped, but she takes out on her own rejecting by rejecting her daughter. When she sees her daughter face she only sees ugliness and this angers her, for she only wants what society perceives to be beauty and her own past disrupts the present for her and effects the way her family acts. She uses her love on the Fishers who are her white employers and lets her dysfunctional family fall apart. She does not show any of her family love and just despises their ugliness. Claudia says, It may have been nervousness, awkwardness, but the pan tilted under Pecolas fingers and fell to t the floor, splattering blackish blueberries everywhere. Most of the juice splashed on Pecolas legs, and the burn must have been painful, for she cried out and began hopping about just as Mrs. Breedlove entered...

Proof That Publishing More Content Wont Grow Blog Traffic

Proof That Publishing More Content Wont Grow Blog Traffic Its a little bold to say that publishing more content wont grow your blog traffic. I mean, more content + more social shares = more blog traffic Right? But this comes  from experience of what happened to us at when we published more content recently. Our social shares dropped  and our blog traffic wasnt too impressive either. And thats happened to us twice after we increased our publishing frequency. So I had to ask myself, Hey Nathan, could there really be a sweet spot for how many posts we should  publish a week to get the most social shares and blog traffic? After all, the answer may not be a lot of blog posts a week, but only a couple. And thats exactly what I found out. How To Publish More Content (And Get Less Blog Traffic) #blogging #contentmarketingWhy Publishing More Content Wont (Necessarily) Grow Your Blog Traffic Well- to be clear- it might but it also might not be worth your effort. Four weeks ago, we switched from publishing two posts a week to three. Thats a lot more content to create (especially considering our posts average 2,000 words and have about 8 graphics in them). So we really wanted to make sure the payoff was worth our time. This is what publishing 2 posts a week looked like. Before we made the switch to publish more content, 4 blog posts (2 a week)  averaged these stats within 2 weeks of being published: Social shares averaged 561 per post. Pageviews averaged 6,074 per post. Comments from readers averaged 6.5 per post. Not bad. So we should have been  able to get a  lot more results with 3  posts a week, right? This is what publishing 3 posts a week looked like. This is what our stats looks like for 6 blog posts (3 a week) within 2 weeks of being published: Social shares averaged 325  per post. Pageviews averaged 4,367  per post. Comments from readers averaged 3 per post. Not so good. This is what it looks like when you compare the  data. So whatever, right? I mean, thats not so bad. In fact, didnt blog traffic increase because we published more content? When you compare the data, switching from publishing 2  blog posts a week to 3: Decreased social shares an average of 236 per post. Thats a grand total of 1,950  which was 294  less than the previous average of 2,244. Yikes. Increased pageviews by 317.5 per post. Yes, that is an increase. It makes a total of 26,204 pageviews compared to 24,299. Thats an increase of only 1,905 pageviews to publish 2 more blog posts in a 2-week period. Decreased comments by 4 per post. So thats 17 compared to the previous 26. So Im kind of full of crap, right? I mean, we did increase our blog traffic. But to me, its not worth publishing two more posts to get fewer than a thousand pageviews per post. But was it really the publishing frequency? Now, there are a ton of outliers to consider into this: Who were the authors and did they have lots of followers? Were the topics we chose to cover not quite right for our audience? Should  we have experimented more with different publish days and times? Should we have shared our content differently with social media? Did we mess up when we emailed our subscribers (aka, you guys)? Did we give this study enough time for our audience to get used to the change? Not to mention: All of these posts target specific keywords that should help us grow our blog traffic in the long term. The posts published in the 3-a-week periods have been gaining a lot of  social shares just this week. Blog traffic has increased for all 10 posts in this study. And Im sure there were a billion other things on my mind once I realized our posts werent performing as well as they used to. Proof That Publishing More Content Wont Grow Your #Blog Traffic (And How To Do That)So I became Sherlock Holmes. The thing was our samples from each data set (2 posts a week,  3 posts a week) were very average for our content (no outliers to throw off the data I analyzed). I even looked at our email open rates: They were nearly the same as always. And during the testing time when we published 3 blog posts a week, we grew our  number of email subscribers. But the moment  our social media shares dropped, so did our blog traffic. My biggest conjecture on this: We gave our audience (you guys) so much content to share that you had to pick and choose what was worthy enough for you to share.  Even if we published 3  awesome posts a week, you needed a little diversity in your social shares- not all from one source. So when social shares drop, so does blog traffic. And that, my dear  Watson, is a complete guess. What do you think? Id love to hear your thoughts about this in the comments. 10 Things You Should Learn From Publishing More Content Honestly, it could have been a dozen things that led to a bit less blog traffic than I was hoping for. So here are my lessons learned from this experiment that will help you choose the right publishing frequency for your blog: 1. Dont be afraid to try new things. While this analysis is a bit young (it happened with content we published in February), I learned a lot by publishing more content. The entire team here at worked hard to mature our processes to create content super efficiently. That is a huge win well keep with us as we continue to create content our readers should really love. And we would have never known that publishing more might not be what our audience wants until we did it. And you can bet that Ill continue to look at the results of those posts to see if my thoughts about this change in a couple months. The manager accepts the status quo; the leader challenges it. - Warren Bennis Should the drop in blog traffic prevent us from publishing more content? This experiment- though ultimately not resulting in  the blog traffic I wanted- didnt impact our email subscribers, let alone product signups. Both of those figures were the highest theyve ever been at this time. So that is definitely something to consider for this: Should we really publish less content if stats like new signups are so high? Never be satisfied with status quo. Youll never know if you could be doing something that ends with much higher results. 2. Base your publishing decisions on data. I mentioned that weve bounced around with our publishing frequency a lot at . Thats a little funny coming from the guys who preach how to publish more consistent content, right? This is what our publishing frequency looked like for a couple months in 2014: The point is, we were testing to figure out what would work best for us. We were publishing the content we had. And we werent afraid to get scrappy to get things done. But in the end, we started focusing on publishing the right amount of times to get the most out of our content. By the time November rolled around last year, that right amount for us was twice a week. And hey, at the time, we saw blog traffic increase as we published less content. We published that way to create our own data. But, whats really ironic about this, is that theres already some data that basically says companies  that increase their publishing frequency from 3–5 times a month to 6–8 nearly double their leads.  So while this data is about leads and not blog traffic, publishing 2 posts a week should be a sweet spot. If there isnt any data, make your own. #contentmarketingIt would have been cool to know that information before we started just to measure that even better! 3. Plan  your publishing frequency to  achieve your marketing goals. I would have never cared about these slight changes- or added up the totals for this study- if I wasnt counting on every single blog post to contribute to a much larger goal. For every post we publish at , I measure initial success by the number of social shares and pageviews. For the special posts when we create free blog giveaways, I also monitor how many times you guys download those resources (infographics, checklists, templates, e-books, and more). Every post must contribute to our overall marketing goals to increase: Social media shares. Traffic in general. Email subscribers. signups. Doing the math, its easy to see how publishing more content may help us achieve our goals: Just divide your metrics goal by what an average blog post contributes to that goal. Thats a really rough estimate of how many posts you need to write to hit that goal. 4. Build momentum as you establish your publishing frequency. You shouldnt just rush in to publishing  more content. When we went from publishing 2 posts a week to publishing 3, we just switched to 3 and kept going. In hindsight, I wish I had given the team a bit of breathing room to build up our momentum by staggering several weeks  of publishing 2 posts then 3 posts. That would have helped us work through our processes with a bit less runaround.  But we  got it done because the entire team  had the ambition  to do it (and thanks for helping me out, Ashton and Krista!). Even for the pros, we still need to understand that running a marathon without training ends in fatigue. 5. Test the best days and times for publishing and sharing. A year ago,  we would literally publish new posts every single day of the work week. Then wed publish 3  posts the next week, and 4  the following. Were no strangers to testing what will work for us to achieve our marketing goals. But we needed to do that to know what would work for us. So when we decided to bump our frequency up to 3 posts a week, we used data from the best times to publish and  chose Monday, Tuesday, and Wednesday since blog posts published later in the week tend to perform a bit lower. We also bounced this idea off a few of our friends in a content marketing community to get their opinions on the best times to publish. Sometimes its worth it to publish on different days and times to understand how that impacts your blogs performance. 6. Analyze your data to actually know if youre reaching your goals. There is no way Id be writing this post if I didnt plan time to analyze our data. You write every post for a reason. Measure its success against that metric. Here is an easy way to do it: Divide your overarching goal by the number of posts you want to publish. That will give you a rough estimate for your goal per post. Tip: This is  similar to what you did in lesson #3. But its not the same. If you want to hit a marketing goal by maintaining the amount your  current posts contribute to that goal, go with lesson #3. The algorithm shared here actually gives you something to shoot for to  improve every post to hit your goal. From here, you can determine new ways to promote your content to get the blog traffic (among other goals) your content deserves. You write every post for a reason. Measure every posts  success. #blogging7. Dont believe what they say about vanity metrics. unless they say that vanity metrics like social shares matter. There is so much to learn by understanding how people share your content. For example: People read what they know is popular. People share what they know is popular. People subscribe to what they know is popular. And beyond that- social shares provide a solid gauge on how your content is performing. I noticed something was strange with our content when we started publishing 3 posts a week because our social shares count was lower than it had been in a long time. From there, I completely analyzed our blog traffic patterns to gather the data in this post. And that ultimately helped me make the decision to publish only 2 posts a week. 8. Understand the trade-off for quality versus quantity (and go for quality). Yeah, yeah. You already know this. But here is what we did to be able to publish more content: Free blog giveaways dropped from being in 3 of 4 posts to 2 of 6 posts. Thats a bit of a hit for additional resources that we know you guys find super helpful. And thats how we also get a lot of new email subscribers for our content. Graphics per post on average fell from an average of 7.5 to 6. Content length also dropped slightly  (with a couple outliers). While we made sure the topics were awesome- and the content was  great stuff you should have really liked- we did sacrifice a few bonuses we usually had in our content to be able to publish more. So, once again, someone just told  you that sacrificing content quality for quantity takes a hit on your social shares and blog traffic. But this time you  can actually see the data that backs up that claim.

My personal statement Essay Example | Topics and Well Written Essays - 250 words

My personal statement - Essay Example I participated in many competitions locally and internationally. I traveled and went to many countries with the team. Playing with the national team was a very helpful experience. I learned to be a team player, to keep working under pressure, to work hard, and to always aim to win. In addition, I earned some money from playing with the national team and I have been saving money for a long time already. The money was used to apply in English schools in the U.S. My friends told me that I am just wasting my money and time. They told me that I am not a good student and that I will not make it. The things I heard pushed me more to go, study, and prove to them that I can do it. Two of my friends who told me that I could not do it joined me in my journey to the U.S. Even when I arrived there, I did not know any English word. In the English school, I was in level 1. Whenever I went to the restaurants, I did not know how to order and just point the picture of the food I want. Most of the challenges were not from the people who told me that I could not do it; the challenges were from me. Average is not acceptable. I studied in the Orlando English Institute there that offers English classes. The number of levels required to complete the course is nine levels, and the period for each level is four weeks. I was selected the Student of the Month twice. I studied there for five months and I learned a lot. It was a big challenge in my life, and it was not easy to study outside the country without family and friends, coupled by the fact that the place is foreign and everything is new for me. Still, the experience proved to be very fruitful. I knew then that it would be the beginning of my journey to success. I went back to my country with an English certificate, and everybody was surprised, yet very proud of me. From my country, I applied to a Canadian college that teaches in English. It is called The College of the North

Compare and contrast Assignment Example | Topics and Well Written Essays - 1000 words

Compare and contrast - Assignment Example Walter and Holden have very different living situations. Walter is a black man living in Chicago. He drives a limousine for a living. In the beginning, Walter, his wife, son, sister, and mother all live in a small apartment (Hansberry 23-24). Money is equated to happiness in Walter’s mind. He believes if he can finally make enough money all his problems would drift away. Money also equals manhood to Walter. He sees his sister’s friends George and Agasai as the future and the past. Agasai is the African root, whereas George is the future rich, assimilated, black man. Walter knew he needed change, but was unsure how to proceed. Holden, on the other hand, is a white student. He lives in the New York City area. Holden has an older brother, younger sister, and younger brother that died. Holden loves his little sister. He does have roommates, friends, and acquaintances, but cannot really relate to his peers and superiors. During the course of the story, Holden is trying to fi nd himself. He wants to explore his sexuality, personality, and life. Like Walter, Holden wanted change, but was unsure how to proceed. Walter and Holden had more differences than just their situation. Walter was in his 30’s, whereas Holden was a teenager. Walter is very secure in his sexuality. â€Å"Holden is a rebel and all that -- "the most terrific liar you ever saw in your life," "probably the biggest sex maniac you ever saw" -- but he's a softy at heart. He's always pitying people† (Yardley C01).Where Holden understands sexuality norms; he is still uncomfortable with losing his virginity. Walter is married with a son, but Holden is single with not children. Walter is not as well read as Holden. Holden only likes to read, but the rest of his academics are less than stellar (Salinger 24). Walter works, whereas Holden is a student. These are some of the major differences between Walter and Holden. Despite Walter and Holden’s differences, there are many simil arities as well. The similarities are more internal. Both Walter and Holden have dreams. These two characters try to achieve their dreams and goals, but do not want to put forth much of an effort. Walter and Holden do have definite opinions about their peers. Both men are trying to fit into the world and be respected. Walter’s dreams are about being rich. All of his problems would be gone with money. His marriage would be perfect. Walter’s family would be happy. All of his dreams are initially wrapped up in money. Despite dreaming about being rich, Walter does not want to work hard to achieve his goals. â€Å"Walter has many dreams but no plans to make them happen. Walter is obsessed with his dreams. They consume him to the point where he can't really see straight. He believes that everyone should see his way of thinking, and doesn't consider that it's his dream that may not be entirely clear. He'd rather do a get rich quick scheme. He is passionate and ambitious but incredibly irresponsible and childish. Poverty keeps him down but his inability to live in the real world also keeps him down. He's unable to move forward. He wants a world of luxury, immediately without work. He thinks he works hard enough at his ordinary job as a chauffeur† (Price). As a result of not wanting to work, Walter cooks up wild schemes. One wild scheme is to own a liquor store (Hansberry 33). Once Walter gives the money for the store, his friends rip him off.

Organizational Change Plan Essay Example | Topics and Well Written Essays - 6000 words

Organizational Change Plan - Essay Example The situation to be discussed in this case is no exception: the desired change should first be situated within the greater context of the company’s overall goal, in order to determine how best to take the company from its present to its desired status. The present situation Ranchers Bank (RB) is a $3 billion financial services firm that exclusively deals in extending loans to farmer and ranchers for agricultural purposes. It operates solely in Texas and employs 1,000 loan officers in 254 offices located in each county. RB is a traditional bank which waits for clients to walk into its local offices to apply for loans. For several years, the agricultural sector has experienced zero growth, and the company’s profitability has suffered as the rate of new business generated is only half of the rate of payoff. There is a strong possibility that if RB continues doing business the same way it has done so for the past 30 years, it shall eventually end up in bankruptcy. The strategic goal/s RB’s principal goal is to stay viable and avoid bankruptcy; since bankruptcy is inevitable if the bank maintained status quo. RB therefore needed to change from the status quo merely to survive. This leads to the secondary goal – that of growth. ... keeping the main strategic considerations in mind, the resulting plan should be appropriately contextualized to maximize effectiveness and assure practicability. Analyzing the broad economic environment Political The banking industry has been at the center of the recent financial crisis, and while the culprits are principally the major financial conglomerates, the entire industry has been subjected to closer scrutiny both by the political leaders and the public. The need for greater oversight has resulted in legislated regulations which shall be tackled in the discussion on legal issues below. Other than these, emphasis on ethical practices has given rise to industry-wide corporate governance standards consistent with the Basel Committee principles for the international banking community (BCBS, 2010). For small banks to survive, they must likewise comply with the corporate governance benchmarks in their relations with their stakeholders. Economic The economic situation is still tenab le, purportedly on the road to recovery from the 2008 depression. Many markets impacting on loans creation continue to be depressed both on the demand side (e.g. real estate due to the mortgage foreclosures resulting in the housing glut), as well as supply side (e.g., labor market due to the increasing unemployment). The dollar continues to slide such that increasingly savings and transactions in the international market are converting to foreign currencies (e.g. the yuan, which is increasingly being used in international trade and securities floats). The looming budget deficit due not in small part to the trillion dollars in bailout may be exacerbated by continued reports in the bankruptcy of companies benefitted by these loans. Much will depend upon the economic policies of the

Different Marketing Plane Of Cadbury

Different Marketing Plane Of Cadbury The main aim of this assignment is to analyse, describe, introduce Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. TABLE OF CONTENTS SR. NO. TOPIC DESCRIPTION PAGE NO. 01 CADBURYS MARKETING PLAN 03-06 CURRENT MARKET SITUATION 03 OBJECTIVE OF CADBURY 03 OPPORTUNITY OF CADBURY 04 MARKETING STRATEGY 04-05 FINANCIAL CONDITION 06 IMPLIMANTATION AND CONTROL OF CADBURY MARKET 06 02 MARKETING ENVIRONMENT OF CADBURY COMPANY ON THE BASIS OF; 07-10 INTERNAL ENVIRONMENT 07 EXTERNAL ENVIRONMENT (microenvironment and macro environment) 07-10 MARKETING MIX 10 03 TECHNOLOGY AND MEDIA IMPACT ON CADBURY COMPANY 11-13 INNOVATIVE MANUFACTURING PROCESS 11 DIFFERENT ADVERTISMENT SOURCE 12-13 04 CADBURY FUTURE MARKETING STRATEGY 14-16 FUTURE MARKETING 14 FUTURE DEVELOPING PLANING ON THE BASIS OF MARKETING STRATEGY 15-16 05 REFERENCES 16 06 APPENDIX PART A Q.1). Using academic learning briefly outlines a marketing plan for an organisation of your choice. Situation of current market Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Analyse of opportunity and issue In the Indian market Cadbury company has following SWOT (strength, weakness, opportunity, and threats) that analysis opportunity; Strength High market share value due to large business in Indian market as well as international market. Strong brand reputation in the Indian market, so company has good position in the market. Cadburys target market is large which is very wide in its same field market. weakness Fears about product demand fulfil or satisfy because it has large target market population. Less growth rate due to less production capacity that means not able to match rate of demand of product in the market. Delay in new quality product launch in the market due to this sometime get negative impact in the market. Opportunity Cadbury company is well stabilised company, so it has opportunity to develop its product with less competitiveness whereas, other new company can face more difficulty with more competitive for brand and product establishment. Cadbury company has tremendous marketing strategy in Indian market so by which it can use for develop new product with accreting growth rate. Threats Threat during new brand launch with same product, in the market. Threat with increasing market competition within same field. Threat with change in government rules and regulation for the company. Objective of plan Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Customer satisfaction Cadbury Company has first motive of customer satisfaction by their product that are related with best quality, design of product and cost (high or low) of product depend upon consumer. Market categories (segmentation) and targeting Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Demographics classify on the basis of domestic (Indian city) as well as international. Platinum Tier I cities such as Delhi, Mumbai, Bangalore and also in International market. Gold Tier II cities such as Pune, Coimbatore also in international market. Silver Tier III cities Rest of urban India Market position The position based on customer need and expectations. Cadbury prefer ladder theory for determine position in the market and identify customer need and then they will target. The customer need is divided into three parts. The Base Focus on the product attributes. The Middle Focus on the functional benefits of the product. The Upper Focus on the emotional benefit obtained from using the product. Fig 1. STP implementation for a produc Fig.1. STP implementation for a product Fig 1 shows the steps of Cadbury Company that need to adopt the target, segments and position to take the market. Based on this Cadbury has positioned itself to capture the Indian market. Financial condition Before start the new project, every organisation keep focus on budget. Now, this time Cadbury market is very strong (market share value customer support) as compare with any other which has same field competitor. In order to improve sales Cadbury is currently focusing its marketing efforts mainly on the Titanium and Gold cities where they hold a market share of 60%-70 %. Implementation control of Cadbury market During implementation of project Cadbury company recommend some control to achieve successful market and keep company more demanding. It take 4 to 5 months time duration for monitoring performance of its product in the market. It always keep focus on profits and effective solution of it. Cadbury company has wide range of distribution centre so it is able to increase its efficiency during new product launch or any other occasions. It modified and control its product and product manufacturing process as per demand by market and end customers. (reference by book kotler www.cadburyindia.com) PART B Q.2). Critically evaluates your chosen organisations marketing plan, in particular relation to its marketing environment. Environment Analysis or Marketing Environment of the CADBURY Factor or Elements that affect the environment of Cadbury industry. Internal customer play essential role in developing company market with full potential and satisfy end customer by its product. The marketing environment is changing at the fast rate. Generally, there are two types of Environment Analysis recommend by Cadbury company. Following are two types, This analysis based on, Cadburys Microenvironment (customers, competitors, distributors, and suppliers) that affect its ability to earn profits. and Cadburys Macro environment forces (demographic, economic, technological, political-legal, and social-cultural). Customer /Vendor Cadbury marketing and customer around the world i.e. Domestic market (India) as well as International market or customer/ vendor; AFRICA:- Kenya, Nigeria, South Africa ASIA :- India, Sri Lanka, Vietnam, Mongolia, Malaysia, Yemen, Cambodia Myanmar AMERICA:- Peru Chile, Brazil, USA EUROSIA / EUROPE:- CIS-Russia, UK (England and Wales). And other. Distribution / Logistics Cadbury also has one of the largest logistic networks distribution set up in India covering each and every state. Cadbury distributes its products through 20 depots and 4 C F agents and a network of 5500 stockists. Cadbury covers almost 40% of retail chocolate in India. One of the largest chocolate distribution setup in India. Covering the entire geography of the country. Competition/ competitors In India Cadbury has many comparator like Nestle, Amul, Parle etc. they are also good in the market and give fight competition in the market. Cadbury industry has advantage in brand vale, valuable market share and well developed products. Cadbury competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Cadbury Brand Image; Cadbury name is enough for its popularity. Comparison based on various parameters like branding, awareness, performance, presence, etc. with an international market. CDM INTERNATIONAL BRANDS Fig2. Brand Image: Cadbury v/s International Brands This fig2. shows that CDM (Cadbury dairy milk) has been successful in capturing the hearts of their customers with their marketing campaign so far. Demographic environment (explosive population growth) In the demographic environment, Cadbury organisation always keep attention on his market position and also aware of worldwide population growth, related with different cities, region, nation and try to fulfil all requirement by ethical source. Economic Cycles and Inflation Cadbury economic forces strongly affect firms and their customers; Cadburys enjoys a market share of 72% in Indian market and up to 82%of annual saving from current market. Cadbury invest up to Rs 15 crore (Rs 150 million) on imported machinery to achieve quality product so that get more benefit form market. Cadburys innovate new packaging style of Dairy Milk with economical acceptance without any compromise in its product, so that Cadbury market get inflate. In the economic arena, Cadbury keep to focus on income distribution and levels of savings, debt, and credit availability. Political Legal support Cadbury industry have vital link with leaders and politician to get more advantage in business market environment, they have a strong economic rate in domestic market due to government reorganisation. for this sometime get more benefits that the industry get more enhance profits. Cadbury firm always follow the rules of government and maintain, all requirement like plantation in campus and many more and implement new law by the courts. Social-cultural This part is very much familiar with Cadbury organisation because its main root in India, As we know India is festival country where many religious festivals celebrate every year and such type of occasion, verities of sweets and chocolates are sell, in also many other function like birthday, social party. So, in social culture occasion (arena), Cadbury Company understands customers special need and provide (launch) effective quality product in the market. (kotler 95, Cadbury) Natural environment In the natural environment, Cadbury industry aware about raw-materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. (kotler 95, 102 , Cadbury ) Technological environment Cadbury Company recommends innovative technologies in business to get enhance profit as an accelerating rate. They have automation based manufacturing unit to get more production in less time with higher quality. Cadbury prefer ISI and ISO satisfied machinery. All area having Wi-Fi facilities to share or distribute information to each other. Cadbury IT sector is one of the best in his field. (kotler 95, cadbury) MARKETING MIX OF CADBURY Eclairs is one of the famous product of Cadbury Company, the reason of this product famous is its quality that very much acceptable with cost and cannot be comparable with some other brand, test that cannot be forgettable, attractive packaging with attractive designing wrapper, acceptable quantity size with reasonable price. Eclairss publicity is very attractive way, which is by personal relation, sale promotion and TV advertisement which is in any place like home, street, local bus, train, etc. that is not more expensive so cost of Eclairs is not high as comparable with other company. Cadbury chocolate should be in every pocket is a main target of Cadbury company. (Marketing management, by Philip kotler, page no 12, 13) PART C Q.3). Identify and evaluate how technology and new media could impact the firms future marketing plans. Technology impact for the Cadbury company Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. Media impact for the Cadbury Company In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Media is source by that company can reach to the customer and customer can get all information about selected company, so media provide strong relationship between company and customer. Media play an effective role for developing Cadbury market. Cadbury Company advertises their product promotion by cartoon picture and famous celebrities like film actor or sports player, these advertisements categorise between children to adult respectively. In different segment they are use emotional line based on major themes, during media advertisement. For examples; Chocolates for all, children to adult and theme is Cadbury as a perfect expression of love. Chocolates for all events and theme is real test of life. Chocolate for special occasion and themes is I will do anything for Cadbury dairy milk. Chocolate for any time and theme (in Hindi) is kuch meetha ho jaye The main strategy behind these above themes is to replace sweets as a chocolate and create brand image to get the strong position in the market by the media advertisement depicting. Cadbury industry has specified cities categories for a media advertisement like, Tier 1 Tier 2 (domestic cities), Tier 3 Tier 4 (international cities). So, media technology both are primary need to the development of Cadbury industry in future market because time to time continuously change in customer demand is major problems and this problem only resolved by adopt changing technology at time to time in the future market due to customer satisfaction is main motto of Cadbury industry. Indeed; media tools is superior power tools with technology support by that Cadbury market can get positive impact and more benefits in future marketing. Fig.3 Advertisement area of Cadbury company (reference by book kotler www.cadburyindia.com) PART D Q.4). Discuss sustainability with regard to the firms marketing strategy, in particular how it might affect the firms reputation in the future. Cadbury company change their strategy at time to time depend on customer demand and market condition. It always developing decision to create new product with grantable profits together with company. Following are the some market strategies which are recommended by Cadbury Company; Increase in international market setup to expand marketing business globally get more sales of the product and brand publicity. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded. (reference by book kotler www.cadburyindia.com)